How HSNi’s CEO Kicked Off A Turnaround With One Symbolic Gesture

Joseph N. DiStefano writes about Philadelphia-space enterprise, and the people and cash that make it go. By September the corporate had started using the UHF tv stations it had been acquiring, and the network started broadcasting from its new a hundred and eighty,000 sq.-foot telecommunications facility, hoping to beat down its competitors with better reception. Known as Home Shopping International, the service countered the international actions of HSN rival QVC, which earlier had established two shopping services within the United Kingdom and Mexico. The following month—in February 1992—the house procuring trade threatened to consolidate when rival company QVC proposed a merger with HSN.

This corresponded to the entrance row of order takers in the HSN Studio on the Levitz Center (so named as the situation was a former Levitz furnishings store) in Clearwater, Florida After several months, this technique was now not sufficient and HSN entered a phase the place …